Process
Structured in weeks, so you can launch with confidence.
Axis follows a four-step operating system: scope, design, build, launch. You see the artefacts at every phase, the handoff is rehearsed, and nothing slips through the cracks.
Build rhythm
- Mon: goals + backlog review
- Wed: async loom check-in
- Fri: live demo & decisions
- Sun: written status + metrics
How we work
A four-step path from scope to launch
Structured weekly beats, transparent artefacts, and a launch-ready handover—so you know exactly where things stand.
Day 0
Kickoff
We scope fast with stakeholders, outline success metrics, and agree artefacts.
- Workshop to define problem, target user, and success signals
- Documented scope, timeline, and decisions
- Shared workspace and comms cadence confirmed
We scope fast with stakeholders, outline success metrics, and agree artefacts.
- Workshop to define problem, target user, and success signals
- Documented scope, timeline, and decisions
- Shared workspace and comms cadence confirmed
Artefacts you can rely on
We share concrete outputs each step so stakeholders, investors, and internal teams stay aligned.

Kickoff
We frame the problem, success signals, and measurement plan in a shared brief within hours.
- Scope brief + success metrics
- User + stakeholder map
- Risks and dependencies log

Design
Clickable wireframes, tokens, and copy decks to approve flows before build starts.
- Wireframes + prototype
- UI system tokens
- Copy and state variations

Build
Production Next.js and TypeScript code reviewed daily, with QA baked into each sprint.
- Component library & stories
- Testing and monitoring hooks
- Analytics + event plan
Launch
Runbook, launch checklist, and ownership transfer so your team is confident on day one.
- Launch plan + rollback
- Credentials + env handover
- 30-day stabilisation window
What we commit to
Delivery discipline means predictable outcomes. These are the non-negotiables baked into every build.
Weekly demos
Every Friday you get a recorded walkthrough covering progress, blockers, and next steps.
Transparent backlog
You see every task, status, and decision inside our shared Notion or Linear workspace.
QA guardrails
Accessibility, performance, and browser sweeps are pre-booked for each tier.
Launch partner
We deploy with you, document everything, and monitor in the stabilisation window.
Service level at a glance
We operate on business-day schedules with emergency paths during stabilisation. Complex SLAs roll into the Flat 18 retainer when needed.
- Response within 1 business day during build
- Incident triage within 4 hours during stabilisation
- Actionable launch checklist 5 days before go-live
- Post-launch retrospective + recommendations